An unsual celebration for a cryptocurrency exchange led to a 37 seconds ad that became viral over the internet in the past days. After its 250 000 th user registered on the exchange, CoinDeal close a partnership witl WOlverhampton Wanderers that resulted in a promotional video released at the beginning of February.
The video was partially filmed at the Wolves’ ground at Molineux Stadium, their home for 130 years, aims to highlight the fast verification, vast payment methods, attentive support team and absolute security that CoinDeal says it offers. CoinDeal says that the ad featuring world-renowned player Ruben Neves was designed to “emphasize the values of both worlds: cryptocurrencies and football.”
By doing this, CoinDeal became the first crypto exchange in history to ever sponsor a Premier League team. The Wolves were promoted to the Premier League after winning the Championship in the 2017/18 season — and now, the football team and their sponsor are part of a league that attracts hundreds of millions of viewers.