Rewards Token (RWRD), redefining the loyalty industry

Our story begins almost two hundred years ago, when a merchant came with the clever idea to reward his customers with copper tokens that could later be redeemed for items in his store. Back then, he had no idea that he will not only increase the loyalty of his customers, but his actions will be the core foundation of a billion-dollar industry that still continues to grow today.

The world has changed since 1793 and the constant evolution of technology has greatly improved our lives. A decade ago, another innovation ignited the spark of what turned out to be the one of the biggest game changer of our times: the blockchain. Since then, our world is slowly reshaped by it and amazing projects started offering better alternatives to already existing products and services. A dedicated and motivated team has accepted the task to innovate a two hundred year old industry that we all know too well. Consumers are overwhelmed by countless royalty programs, but none of them truly touch its full potential. Starting right from the beginnings, Rewards.com will reward loyal customers using a high-tech version of a copper token, built on top of the blockchain technology.

Meet Rewards.com

Rewards.com is a global marketplace that brings together over 100 million of products and 7 000 merchants, including restaurants, travel, entertainment and retail. With the use of the blockchain technology, customers will have the chance to earn and redeem RWRD tokens that can be used in multiple ways. With its unique approach, Rewards.com will completely redefine the loyalty industry.

The Problem

Reward programs are spread across most industries from the world and according to a report the average U.S. household participates in 29 different loyalty programs. However, research tells us that consumers are looking for reward programs that add value to their experience. The problem is that existing reward programs are complicated and provide too little value, making consumers feel frustrated and disappointed. And many times, the consumer might feel that his privacy is not respected. Problems can be found on the other side of the story, with businesses feeling disappointed that the consumer engagement is not the desired one.

The Solution

After two hundred years, the loyalty industry will receive an upgrade with the use of blockchain technology. Solving all the problems mentioned before and many others, Rewards.com comes as a loyalty solution that has managed to keep the advantages and eliminate the drawbacks of the traditional rewards programs. Rewards.com is an ideal ecosystem which brings true value of the currency that is fully recognized by consumers and rewards merchants by creating a single marketplace that allows users to shop online or in-store to receive RWRD tokens that can later be used to make additional purchases. Their ecosystem is fast, scallable, reliable, fully transparent and secure, placing rewards directly into the hands of the consumer.

The Token

In the core of Rewards.com stands its token. The copper tokens from 1793 are now replaced with the RWRD tokens that can be earned and redeemed by customers and even trade them on exchanges. RWRD is an ERC 20 token based on Ethereum blockchain that will start out managing the reward currency. However, in the first phase, Rewards develops a protocol outside of the Ethereum ecosystem that will allow third-party loyalty programs to utilize the ecosystem.

The use of cryptocurrency will ensure the stability of a strong token economy and will restore true value to the consumer reward. Rewards.com is creating a unique and universal loyalty program built on top of the blockchain technology that will take cryptocurrencies even more into the mainstream.

By shopping on Rewards.com, consumers can earn RWRD tokens on everyday purchases like groceries or clothes from their favorite brands. To ensure the stability of the token, Rewards.com will buy back tokens from an exchange to distribute among the earners. For every 100,000 shoppers, Rewards.com will buy back approximately $5,000,000 ($5M) worth of RWRD tokens. This will naturally increase buying pressure as more people shop on Rewards.com.

The Team

Behind such an innovative project stands a team with a proven track record of consumer engagement and years of experience in design, development and management of complex loyalty and rewards programs. Practical experience is vital for the success of any project and this team has over 120 years of combined experience.

Todd Rowan, the CEO and co-founder, is an industry leader with over 20 years of experience in developing large global loyalty programs for big companies such as American Express, American Airlines and even Sony. He continues to be a leading example in loyalty innovation and is responsible for defining the vision behind Rewards.com. He is a valuable asset in the team that can help bring this project to its full potential.

Conclusion

In conclusion, Rewards.com is a solid project with a dedicated team of experts behind it. The introduction of the Rewards Token based on the blockchain technology will be a game changer for the loyalty industry. They have closed strong partnerships and have an overwhelming presence on their socials as well, having all the required ingredients for a project to be successful.

Rewards.com is currently undertaking ICO and you can get whitelisted on their website and be a part of this amazing project since its early stages.

However, as always, I encourage you to conduct your own research, starting with their website https://non-us.rewardstoken.io and their White Paper.

Comments

comments

LEAVE A REPLY

Please enter your comment!
Please enter your name here